E-shots are calling the shots

Organisations are increasingly turning to e-bulletin material and e-marketing to publicise their activities in a world where customers have 24/7 access to web browsing.

“The recession has led to many organisations cutting marketing budgets, but the smart ones recognise that they need to maintain their PR profile and brand,” said Sue Hughes.

“E-shots are ideal vehicles for digital news content when people access the web on smartphones or browse an iPad after office hours. Business has increased significantly from clients who want expert writing which they can place online quickly or distribute using an established database.”

June 2010